
Your host
Barney Haywood
Co-founder · Futureform
Barney will guide the conversation throughout the day, introducing the keynote, panel and practical sessions.
AI Executive Briefing · Financial Services
Hosted by Futureform with Salesforce and Slack, this is an afternoon for financial services leaders on what it takes to run agents in production safely, auditably and at a cost that holds at scale.
Why attend
Financial services firms are already running agents alongside the providers and systems in their stack, not replacing them. This briefing brings together real UK deployments at the moment the sector’s AI ambitions need proof they can work at scale.
Hosted by Futureform with Salesforce and Slack, the programme focuses on the decisions that matter: use case, data readiness, governance and a cost model that survives production.
You’ll leave knowing where to start, what your data needs to look like and what it will cost to run at scale.
Salesforce AI Centre
9 Devonshire Square, London EC2M 4YF
1:30pm
Welcome, coffee and introductions.
2:00pm
How agents run in production: the data, governance and cost model that holds at scale.
3:00pm
Financial services leaders on what they built, what they’d do differently and what comes next.
4:15pm
Continue the conversation and explore live demonstrations from teams putting agents into production.
Demo booths will be open throughout the drinks reception, giving guests time for hands-on conversations with practitioners and product experts.

Your host
Co-founder · Futureform
Barney will guide the conversation throughout the day, introducing the keynote, panel and practical sessions.
Keynote speakers
A practical view of the technology, operating model and adoption choices behind agents that work at scale.
Senior Director, Solution Engineering · Salesforce
Financial Services Lead · Slack
Meet the panel
A candid discussion with financial services leaders putting agents to work in real operating environments.
Panel host
Head of Sales, Financial Services UK SMB, Salesforce | Digital Transformation Leader
Vivienne will host the panel discussion, drawing out the practical decisions, lessons and outcomes behind agents in production.
Panellist
Head of Digital · The Investment Association
Federica brings an industry perspective to the panel discussion on turning AI ambition into production outcomes.
Who it’s for
For financial services decision-makers exploring where agents fit into their roadmap and what the organisation needs in place first.